8 Ingredients For A Solid Digital Marketing Mix

By: Kayla McDonald

This article was created in an effort to help organizations understand the different areas necessary to run successful internet marketing campaigns. Social media is often the only marketing technique businesses consider to reach clients online. When actually, social media is just one of many ways marketing is done over the internet.

Effectively spreading your message online involves sharing information, providing value, being responsive and gathering data. Marketing online should be a team effort. Otherwise managing the process alone can cost organizations a lot of time and money. Most businesses in today’s economy, regard time just as valuable as making money! Internet Marketing can be made easier once individuals or departments have strengths identified. After that, team members can optimize time and talent. To learn more about the key areas of Digital Marketing see glossary below.

Key Areas of Digital Marketing

Brand Strategy

Web Design

Content Marketing

Search Engine Optimization

Social Media Marketing

Online Reputation Management

Web Analytics

Checkout the glossary section below to learn more about the terms and how they impact your business.

Glossary of Digital Marketing terms: 

● Brand Strategy - developing a long term plan to help a brand reach

specific goals. Examples include: Taking steps to promote the unique

personality of an individual, product or service.

● Web Design - Building websites, apps and mobile programs

using a variety of today’s programming languages. Examples

include: Html, CSS, Web Hosting services and more.

● Content Marketing - Creating a variety of written or audio/visual

media to build brand awareness. Examples include: Blogs, email

messages, meme graphics, infographics and videos.

● Search Engine Optimization (SEO) - Using a variety of

techniques to rank at the top of search engine results. Examples

include: Related keyword searches, tagging photos, Local Listings, searching for

topics in Bing, Google, Yahoo...

● Social Media Marketing - Using social networks to communicate,

generate website traffic, improve public brand perception etc.

Examples include: Regular posting, monitoring and responding to comments on

websites like Facebook.  

● Online Reputation Management (ORM) - is attempting to shape the

public’s opinion of a business, individual product or service by

influencing, monitoring and responding to online information about it.

Examples: Online comments, reviews and testimonials from websites like Yelp,

Google My Business and Ripoff Report.

● Web Analytics - Using research tools on websites to gather data

about online visitors. Examples: Gathering data through websites, the use of

cookies or both.

● Digital Advertising - developing or using paid advertisements to

display on the internet. Examples: Paying for visual ads that drive traffic to a

website, webpage or application. 

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