Starting a business is an exciting way to launch a new career. Entrepreneurship presents us with unlimited opportunities to share our passion with like-minded communities. That's why branding is so important because it reminds people Who you are, What you do and Why it matters.

 Before moving forward in the brand development process, make sure you've selected the business name, colors, fonts, company logo, slogan, mission statement and targeted audience for your idea, product or service.  Canva is a great software if you’re interested in creating them yourself. These items build a strong foundation for your promotional efforts. The next step in building your brand is Promotion.

A variety of marketing materials can be used to promote your brand. Keeping your business memorable in the minds of consumers requires consistency. No matter what business name, colors, fonts, company logo, slogan, mission statement or targeted audience you choose, all the company's marketing materials should match. For example: Amazon.com is a good example of brand consistency! They started out as an online bookstore and continue to add new products & services while keeping brand elements the same. Amazon includes company logos and colors for each product line on packaging, websites, mobile apps, company uniforms and more!

 Here's a list of 10 Marketing Ideas For StartUps 

1. Contact Number  - A contact phone number used exclusively for business is a great way for potential customers to reach you. This dedicated line adds a professional touch to your startup business, letting potential customer know that you are credible source for whatever is being offered. Especially with SMS marketing campaigns which allows for more convenient communication for customers who may have questions or concerns. Business phone numbers also helps in building trust and establishing a strong customer relationship, which is crucial for the success of any startup business. 
   
   

2. Professional Voicemail - Having a professional business message recorded on your phone eliminates confusion and reassures callers of who they're contacting.  A well-crafted voicemail also provides important information such as operating hours, alternative contact methods, and any current promotions or offers, further enhancing the customer experience.
   
   

3. Business E-mail address -  A standard email address is acceptable but having an email address that matches your business name is a bonus! Having a business email address that matches your company name not only adds professionalism but also makes it easier for customers to remember and recognize your brand. Furthermore, a customized email address helps to separate yourself from Scams or phishing attacks. This, in turn builds trust and credibility among potential clients, as it shows that you have are a legitimate company that can be taken seriously.
   
   

4. Marketing Plan - Businesses that plan methods of promotion overtime, have the advantage of effectively measuring their results which can save them time and money (Return on Investments). A well-executed marketing plan allows businesses to reach their desired audience more accurately, increasing the chances of getting in front of people who are more likely to buy. This proven approach can also help control spending by investing in strategies that work! 
   
   

5. Domain Name & Company Website - Buying a domain name (web address) gives online shoppers a description to find your information online! While your website is a visual display of your business on the internet and often required to qualify for grants & business loans. Having a domain name not only makes it easier for potential customers to find your business online but also adds credibility and professionalism to your brand. A mobile-friendly and informative website can also increase your chances of securing funding and partnerships with other businesses. 

   
   
   

6. Promotional Materials - Often displayed as printed or physical products to market your brand. Examples: Custom apparel, office supplies and company vehicles! Promotional materials play a crucial role in increasing brand visibility and creating a lasting impression on potential customers. They serve as tangible reminders of your business and can effectively convey your brand message to a wider audience. By distributing custom apparel, office supplies, or using company vehicles as mobile advertisements, you can generate more interest in your business and attract new customers.
   
   

7. Social Media Accounts - Allow you to build relationships, advertise and publish information across various online media channels. Examples: Blogs, video conferences, niche websites, business directory listings etc. These social media accounts provide a platform for engaging with your supporters, sharing valuable content, and showcasing your expertise in the industry. They also allow you to gather feedback and insights from customers, helping you improve your products or services. And, by leveraging social media influencers or partnering with other businesses, you can expand your reach and tap into new markets.  
   
   

8. Public Relations - Creating the opportunity to reach a broader audience by sharing your business with press releases, news articles, magazines and more! Public relations is a powerful tool for increasing brand visibility and credibility. By effectively communicating your company's story and achievements through various media channels, you can attract the attention of potential customers who might have been skeptical of other marketing tactics. Additionally, public relations efforts can help establish your business as an industry leader, positioning you as a go-to resource for media outlets seeking expert opinions or insights.
   
   

9. Special Events - Inviting groups of people to visit your booth, participate in sponsorships or attend events is a great way to promote your business. By hosting special events, you create opportunities for face-to-face interactions with potential customers, allowing them to experience your products or services firsthand. These events also provide a platform for networking and building relationships with other industry professionals, opening doors for collaborations and partnerships that can further enhance your business's visibility and success.
   
   

10.  Paid Advertising - Whether it’s printed, digital, TV commercial or a radio ad, this form of marketing is one of the fastest  ways to reach your targeted audience. Paid advertising allows you to reach a wide audience quickly and effectively, increasing brand awareness and driving potential customers to your business. Furthermore, it offers the opportunity to track and analyze the success of your campaigns, allowing you to make data-driven decisions for future marketing strategies. 

 Every organization has a brand identity that consumers use to make buying decisions. Business owners who develop their brand attract new business, gain supporters and satisfy repeat customers.

One of my favorite marketing tools is graphics software called Canva. Follow this link to create an account - https://www.canva.com/join/rust-origa...